BeautyExpo 2018 at Kuala Lumpur Convention Center, Malaysia - Sebrinah Yeo


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Tuesday 9 October 2018

BeautyExpo 2018 at Kuala Lumpur Convention Center, Malaysia

This year from 5th to 8th Oct 2018 at Kuala Lumpur Convention Center in Malaysia from 10am to 7pm, UBM Asia welcomed everyone to their 18th edition of the Malaysia International Beauty Show-BeautyExpo 2018! BeautyExpo 2018 is also supported by the Oriental Beauty Group, Ginn International (HK), the Beauty Brands Certification Platform from Korea, Star Brand Awards Int'l and the biz-linking product info management app, catTHIS, by the national accelerator of Enterprise Singapore.

It was an honour for me to be able to partake in the BeautyExpo 2018 first ever Influencer experience tour, under the collaboration with MadMavericks, the Official Media Partner, last Saturday. I was able to witness a true display of a wide variety of booths from established backgrounds from different countries, catering to different business offerings across Southeast Asia and some even around the world! The event focuses on innovative beauty products, latest advancement in technologies and comprehensive program line-ups. This expo brings about a true nature of networking, building relationships, business partners, collaborations and opportunities in terms of quality and quantity. It was an insightful and knowledgeable sharing and exchange of ideas on current beauty trends that I learned.

They have over 5 country pavilions with over 380 exhibiting brands from 30 countries! BeautyExpo mainly focuses on B2B (Business-to-business) trade exhibition for beauty & therapeutic professionals in the industry. Powered by Cosmoprof Asia, the largest professional beauty exhibition in the Asia region, and organized by UBM Asia, BeautyExpo is the pioneer and longest running beauty trade show in Southeast Asia.

Some of the booths I was amazed at with their technology are :

RUBY-CELL by Aphrozone (Malaysia) Sdn Bhd, is an All-In-One total solution of revolutionary skincare products from Korea, offering their customers and clients a total solution preparation to help your skin to recapture its strength and youth. I tried their sample which was the Ruby-Cell Home Care System that is like a nano-mist essence spray. It is a mixture of Ampoule and mist to their latest device that spritz out nano mist on our skin; which truly gets absorbs in almost immediately, leaving no watery nor sticky residue behind after 2 minutes of the mist spraying solution. It helps to lift, firm, tone, reduce wrinkles and brighten skin as well.

WEILAN MYS showcased their FUNSACE makeup brand with it's packaging is of a Unicorn fantasy collection that most beauty lovers will appreciate. I didn't get the chance to try the products though it has a beautiful display, nice for photo-taking nonetheless.

SKINPHY simplifies the philosophy of skincare in their various skin products especially their masks and also mist sprays, lotions and sunblock balm to suit different lifestyles. They even carry a range of combs for hair beauty that can be also therapeutic for our scalp.

GILDA COSMETICS by Vibrante Essentials Sdn Bhd, was founded by Gilda Liljeblad in 1988 in Sweden (that's the same age as me!). Their focus in their skincare range is on the active ingredients and end results, which are suitable for acne, wrinkles, large pores and hyper-pigmentation.

KDM (Korea Divine Medical) provides affordable and convenient manufacturer special appliances for the home.One of their product, the Lady Rhea Aqua Clean provides two skincare functions, the Aqua & Clean which covers from cleaning, exfoliation, peeling, nutrition, whitening and moisturization.

B&B Labs supplies and distributes quality retail skincare to beauty salons. It's a Malaysian company with technology from Switzerland that caters more than 50 Asian ingredients in their targeted range for pre-mature aging & problem skin. It's packaging and overall outlook looks really professional and trustable. It gives you the feeling of their point-to-detail and professionalism in their branding. If I didn't enquire for more, I would've thought it was a European company from Switzerland or Sweden with all the scientific research done etc. But this only proves that they take their branding seriously to potray such confidence in it's range of products. I can't wait to test their product!

J.Kao by JKao Group, wants to present a different lifestyle for women with an elegant attitude. Your life lies in your own domination. That's how inpiring this brand potrays itself. Their first product launch carries the Jkao Ultra Performance Instant Reviving Mask Efficiency! Imagine with just a simple 5 minutes mask on your skin, it'll enable you to achieve a long lasting moisturizing effect!

ORGANIQUE Skincare believes that organic skincare ingredients are good for the skin and environment. Developing formulations that is of high quality, certified by Organic Certification bodies like EcoCert, Australian Certified Organic, Cosmosis and ISO 22716 etc. It's proven safe, non-irritable, no side effects or cause allergies over the many years! They even use their famous 100% Olinda Spring water in all their products. Worth to try this out if you're looking an organic skincare regime.

TOUCHBeauty & Health has been around since 1999. A UK registered brand and now known and registered across 53 countries and regions worldwide. They focus on beauty and personal care. Their technology is quite advanced and they have a complete range of beauty tools worth owning! From V-face shape massager to eye vibrator massage to moisturising handy mist spray and so much more!

COLOUR ISTGURU by GUANGZHOU SHANGZHUANG Cosmetics provides a complete range of professional cosmetics OEM/ODM processing enterprises. They export across Japan, South Korea, Europe and other countries.
I love their range of colour makeup category, especially the lipsticks! I thought it was black, but it's not! Truly amazing!

TWENTY AGAIN | AGE 20's by Mein cosmetics specializes in Korean cosmetics. Their line of cosmetics aspires to inspire and empower women to look their best like in their 20s.

DOMO Hair by Warmsun Hair Products Group brings a awe-inspiring product that everyone will truly be amazed! Their Domo Hair Replacement System is the world's leading brand of non-surgical hair replacements. They deliver tailor-made, hairline-revealing and realistic hair where you can bath in it, exercise, swim and so much more, just like a real hair but not! Plus, it is breathable and you can style it to your liking! They have been helping thousands of clients from baldness to staying stylish since 2003. They even have the DOMO Hair Fiber that you can apply on a daily basis which doesn't stain and it's almost waterproof! You can wash it away with shampoo, but with a simple water splash, sweat or even when in contact with any material or skin contact, the DOMO hair fiber stays on your bald spots and will not "give your secret away easily"!

ATS Professional & HAIRIZON by Create Hub.
ATS Professional caters to All Treatment Solutions on hair products from all sorts of types and treatments available, derived from Korea. Do you know that HAIRIZON is a leading distributor in the hair and beauty industry in Malaysia, with a portfolio of brands including L'Orèal, Schwarzkopf, Artizta and etc. Come by to experience their product innovation, service excellence as well as solutions that caters to your specific needs.

If you're looking for the latest technology and best quality professional hair, beauty and wellness variety; Hair Rock Products Sdn Bhd is an experienced, professional and leading company in this industry. They are always looking for the best quality products to give their clients and customers the best product offering. Like their hair dryer is their best selling product the NekPro series, with it's quality power and features, they supply them to barbers and saloons as well. Not only that, they even supply Barber equipments, furnitures and fixtures as well. Another one of their high quality product is the hair/mustache brush, handmade from factory with the best quality of horse fur and suitable for everyone including muslims. It's a halal product that is good for a smooth, silky and healthier hair. They also have a range electric hair shaver that barbers or hair saloon love using, because of it's ease-to-use, less noise, no friction, precise cut and powerful blades. Easy to clean and maintain its quality too!

KALA Image carries a few range of branded goods that caters to a good range for the hands, foot care and nails. Their THUYA Professional Line is of a relaxing hand and foot spa care regime that you can do it from home. TALLY Professional Nail Products carries accessories to beautify the nails with sparkling beads and diamonds. VOGUE on the other hand covers the beauty of the Nails & Eyes. In fact, these are just the 3 brands at the expo. They actually carry more variety of Top International brands and they never stop in bringing trendy designs, new technologies and great services into Malaysia and Singapore market. If you have passion for nail art, Kala Image is famous for their education and reward system established since 2016 where they have successfully delivered 7 scholarship holders to Korea for advanced nail master training and; Good News! They are now open for enrolment for their nail courses!

ReBirth Nail Paradise factory was founded since 2010 and carries a professional nail supply of gel nail polish, UV LED lamps and products that are recognized by EU CE, German BV, MSDS and SGS certified. Their products like Miss OLY, OSLY and LU'GX has it's own unique colours and features that is mesmerizing to look at! 
Their products are exported to several country like Europe, America, South America, Russia, Japan and South Korea. I am not surprised that they will be the first nail products in OEM/ODM processing service in Malaysia! 

It was my first time experience a gel nail polish with extension on both my middle finger! (Okay, not on purpose la, just so coincidentally these 2 finger nail grew too long and just broke off on its own) But it was only 5 minutes for each hand! So fast!!! I love it, but now I need to Google up how to look after it or just go to their nail saloon at Kuchai Lama, SS2 or Kepong.
If I don't look after my skin now, then when? If I don't look presentable now, then when? (Takkan wait until I'm wrinkly and old right? I don't even wanna look wrinkly!) So if not now, then when? (Ask yourself this question if you're a women or a mother yourself) Your kids, your motherly duties are all just an excuse, you can be all of this, look good and do more at the same time. It's only a CHOICE you have to make. It was also after recovering from Shingles earlier this year that I've been looking out for natural products that can help beautify and enhance the way I look, keeping me looking young, healthy and happy-go-lucky as always.

This BeautyExpo is perfect if you're a business owner, trading partner, saloon owner, entrepreneur, "planning" to be a beauty parlour owner, online reseller or even just a beauty junkie or beauty collector, then please come over!

If you missed it this round, stay tuned for the next BeautyExpo 2019 on 4th-7th October 2019! MARK YOUR CALENDARS! (Don't say I bojio-lor!)


  1. loads of thing leh. sure can shop till drop

  2. Wished I was there, I've always had interest in beauty products and usually I'll visit this with a buddy of mine who's in the businesss, will look out for the next event wanna catch up on the latest updates.

  3. Nice sharing and it looks interesting. I will visit it in future as so many cosmetics there.

  4. Wow! There are so many brands participating this time!

  5. Sounds like a fun event! Too bad, I didn't make it last weekend :(

  6. Evey weekend i used to payy a quick visit this web site,
    as i wish for enjoyment, as this this web page conations in fact good funny material too.


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