As a local Malaysian, we also have a range of beauty products that is suitable for our asian skin. And these days, everything is about anti-aging formula. One of the known brands in Malaysia is Safi that just recently launched their new Safi Youth Radiance range that is a combination of anti-aging + whitening.
This Safi Youth Radiance has a rather unique formulation that consists of the Saffron Gold Technology with premium Saffron Extract, Nano Gold, Beetox and Lipo Vit-C in its product. It is entirely HALAL certified and it combines the power of science and technology as it is terminologically tested.

The Safi Youth Radiance comes in two range with its ease-to-use features :

1. Safi Youth Radiance Anti-Aging & Whitening Essence 100ml (RM 55.90) : With Hyaluronic Acid and Saffron Gold Technology it is designed to be water-based for easy absoption into skin leaving a clear skin without any leftover residue feeling behind. It is also clinically tested at Safi Research Institute to brighten skin and provides a youthful bounce.


I love how this packaging looks like because it looks really shimmery and shiny with gold flakes in the texture that is surprisingly gentle on the skin after massaging it in. You can also use this as a moisturizer or toner that lasts up to 24 hours! So if you're always on-the-go, this will be good for you.


2. Safi Youth Radiance Serum Infused Moisturiser 40g (RM 55.90) : Formulated at their Safi Research Institute, this one is of a cream gel texture that also provides whitening and hydration benefit to the skin. This will leave your skin feeling smooth and looking younger without the feeling of oily residue. This cream gel consists of Saffron Extract, Lipo Vit-C and Vita B3, which helps improve uneven skin tones, fine lines and dullness.

Its texture is really unique as once applied, it transforms into water droplets where it allows a deeper penetration into the skin surface as you massage it in. This can be used also as a replacement for your night regime moisturizer because it helps skin repair.


Best to use both together if you want better result and to use it daily for consistent result as a good maintenance for your skin regime. To get your Safi Youth Radiance range, they are now available at Watsons, Guardian and AEON Wellness outlets nationwide.

This year 2018, marks a significant date for Schwarzkopf, that are known for their quality, reliability, expertise and innovation in hair care, colouring and styling industry for 120 years! So this year, the 120th Anniversary, Schwarzkopf takes one step away from conventional beauty concepts and embraces diversity and individual styles, fashion and beauty by inspiring you to #CreateYourStyle!

So what is this #CreateYourStyle? Well, it works with anyone an everyone. You simply have to choose your style and create it as your own. You can even wake up from bed this morning and just head to work with a unique hairdo, who cares?! It is your style! So where does Schwarzkopf come into play?

At today's event, 3 Top Malaysia Influencers flaunt their favourite style on stage and shared their personal stories to why they chose their hairstyle.

Social media influencer Sharifah Eleen being styled by Kelvin Koh, Schwarzkopf Professional Ambassador

As seen here is Sharifah Eleen Al-Baity who loves a loose and carefree hairstyle that is easy to achieve and reflects her wanderlust and free-spirit. I love her hairstyle too cos it's so similar to mine (except mine not so long)!

Celebrity local actress Mawar Rashid strut confidently down the way

Then there's local celebrity, Mawar Rashid, who prefers a more simple yet elegant hair styles that looks good in any angle and perfect for someone like her who needs to be photo-ready at any moment!

Social media influencer Emma Shazleen being styled by Kelvin Koh, Schwarzkopf Professional Ambassador

Finally, there's Emma Shazleen, a mother of 3 young boys and she prefers the "high bun" hairdo because it is practical, yet high fashion and it adds some height to her 5-foot frame.


The best part of this event is the lucky winners who walked away with up to RM900 worth of Schwarzkopf products! So cool! All they did was post an IG photo up using their creativity! Mine was so-so oklaaaa....


But I managed to get my photos printed out though in 6R/8R size! That huge! Can just frame it and hang on the wall, lolx!


And took some fun shots with other powerful, fun and beautiful influencers alike 💗


Plus some funny and cool shots with Mouse Mommy Treats! 🤣🤣🤣 (Thanks to her creative idea for this angle and pose!)


Here are the Schwarzkopf products that was on display at the venue during the event.

Schwarzkopf Extra Care Hydro Collagen Shampoo and Conditioner

These are the new products such as the Schwarzkopf Extra Care Hydro Collagen Shampoo (200ml RM18, 400ml RM28), Conditioner (400ml RM29) and Express Repair Spray (150ml RM35) is all you need to explore your creativity, your style, your way.

You can get them at selected Guardian and Watsons outlets nationwide.

So what's your favourite style? Please do share! #CreateYourDreams #CreateYourTrueSelf