The most anticipated event of the year is finally here! From 4th to 11th November 2020, an 8 day book sale fiesta is set to blow you away! With 20million books over 40,000 book titles. Malaysians will be spoilt for choice!

Enjoy amazing discounts up to 90% off recommended retail prices. Readers from all walks of life can traverse through the vast offerings at this year’s virtual Book Sale fiesta where they can find bestseller titles, novels, science fiction, romance, literature, graphic novels, business books, self-help, architecture books, cookbooks, and many more, all under one website. Known for its extensive collection of children’s books; parents can choose from storybooks, activity books, board books, colouring books, picture books, and interactive books to keep their children accompanied in the comfort of their homes.

11street (www.11street.my) as one of the leading online marketplaces in Malaysia, collaborates with Audra, a digital wellness application that is a combination of a gateway and cloud-based device kinda like a server on its own that is designed to protect your family, businesses and institutions from malicious internet attack that may steal your personal info online.







I like how it is about to empower you to take control of your digital life online and even offline! Because the internet is always alive whether you are online/offline. And being in the digital era, it is crucial to be safe in our activities online but sometimes we may tend to fall into malicious threats that may be a nuisance to handle.



With that being said, 11street launches its collaboration with Audra, to bring their product offerings onto 11street platform for end users to get their hands on and own it!







Why parents in specific?
Because I'm sure many of you can relate to your kids needing a smartphone right in their face to make them sit still and not move but that will cause nothing but harm unfortunately. And it is not "to each their own" kind of remark I should be making because that will be selfish of me. I have seen many kids amongst my circle of friends and extended family members, some even toddlers between 3 years to 5 years who are suffering from blur vision, cataract and some had to wear glasses before they start school! If that isn't the worst, majority were actually labelled as anti-social, a victim to bullying or a bully themselves and had difficulties communicating with people and making friends. Some even behave badly! So NO, this is not a normal thing and it is never "to each their own". It should be corrected there and then before it's too late.

It sounds better to say "do something now, better late than never".


Looking at this result from Audra website really worries me. However, I am thankful me and my husband were both from the mobile industry for many years, hence, we're always on our smartphones but we know the damage it can do. Therefore my kids has never and will never get any smartphones or tablets until they are old enough to buy on their own. Even TV time I am now limiting them to an hour a day and this Audra for home came on time! (My HyppTV & Minix relies on the internet to see TV, so no internet = no TV = more productivity through play)


“We believe that amidst the digital revolution, it is important to maintain human connections and find a balance between the tech and non-tech aspects of our lives. Adding a product like Audra to 11street is a major step towards creating a safe, secure and healthy online environment for Malaysians, which is a crucial need for both families and businesses. On top of that, Audra is so easy to use that anyone can operate it!” - said Henry Ho, GM of Business Development & Partnership of 11street.


I trust that I will be able to set the screen time for my home with the Audra device and that will give me a good stable WiFi connectivity along with the much required parental control for the better of my kids!