Neubodi a lingerie specialist brand has officially launched its month-long “DONATE. SUPPORT. RECYCLE” Bra Drive campaign in Malaysia, which will run until 5th November 2017. This is in conjunction with the International Breast Cancer Awareness month.

Funds are raised via Neubodi’s “Pedal Forward” cycling convoy that concluded on 7th October 2017 morning during this launch weekend at 1 Utama Shopping Centre’s Ground Floor - Highstreet Concourse. They have managed to raised a total of RM65,350 within a month prior to today's event via Mystartr-a crowdfunding platform, that was being presented to BCWA today.

Spin the wheel for a lucky draw mystery gift at chosen booths or be creative without boundaries at CHALK apella.

Get a free hand massage and skincare tips with melissachens High Performance Skincare or a make-over with Klara Cosmetics.

Keep fit & healthy with Celebrity Fitness as you check out some lovely artisan crafts by EyeDesign Table Wonderland World & Contamo.

Be educated how to do a self-examination or have a mammogram check here by Breast Cancer Welfare Association Malaysia (BCWA).

Recycle with Life Line Clothing Malaysia Sdn Bhd as they are the strategic partner with Neubodi on this month long campaign.

You also get to drop-off unwanted or used bras in the “Bra Banks” which are also located at any Neubodi stores nationwide.

Neubodi will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras. Beneficiaries of the “DONATE” initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sought-after essential item – providing comfort and self-esteem.

Bras not suited for donation will be collected by Life Line Clothing Malaysia, keeping textile away from the landfills. What happens then is, by using proprietary technology, raw materials of bras such as spandex, nylon, metal wire and plastics will be converted into reusable solid fuel commonly used to power industrial boilers and generators. This “RECYCLE” initiative is Malaysia’s first activity of its kind.

The partnership between Breast Cancer Welfare Association Malaysia (BCWA) and Neubodi aims to increase public awareness that breast cancer is ‘gender blind’, and promote the importance of self-examination and early detection while raising funds for BCWA’s “Hospital Angels” programme. In this initiative, trained specialists will visit newly diagnosed breast cancer patients and help them learn to cope with the disease in an encouraging and positive environment.

The event at 1 Utama Shopping Centre’s Ground Floor - Highstreet Concourse will be until 8th October 2017. So you can still drop by today to check out the activities at the event. RM10 from every PINK BRA purchase will be donated to Breast Cancer Welfare Association Malaysia (BCWA).

A 1 month long campaign, so do your part now a days donate those unwanted bra's. Is it time for a new wardrobe change? Then you know what to do before Christmas and the New Year's arrive soon!