The title kinda says it all. Like literally, growing UP and I mean in terms of reaching the optimal height a child should be at their age is important! That's why when I heard of the latest Dutch Lady MaxGro formula milk, surely as a mother of cute little petite kids who is not even 5 feet herself, surely I would want to try too! Too bad I exceed the age-group for this growth phase. Anyway jokes aside, as any kiasu asian parents who would want their child to grow up big and strong and tall, definitely we would want it to be all-natural!

That's why I'm gonna share more details about this milk today. Malaysia has a malnutrition problem. According to the National Health and Morbidity Survey 2019 (NHMS 2019) released by the Ministry of Health, Malaysia, the prevalence of stunting and underweight in children under five years of age in Malaysia has increased from 17.7% in 2015 to 21.9% in 2019². A study conducted by the South East Asian Nutrition Survey (SEANUTS) in 2012 also revealed that 1 out of 2 children in Malaysia did not achieve the Recommended Nutrient Intakes (RNI, 2017) for Calcium and Vitamin D³, both are important nutrients for bone growth. One of the reason why I myself am on Cal-Mag supplements for my own bones!

Hence, Dutch Lady, Malaysia's leading dairy company recently launched its first milk based formula dietary food DUTCH LADY MaxGro. A new campaign was also unveiled to compliment the launch of its latest innovative product. Themed "Cita-Cita Tinggi Mampu Dimiliki", the campaign aims to raise awareness of Malaysian children’s nutritional needs and promote regular height tracking to ensure their ambitions to grow taller and healthier are achieved, thus meeting their optimal growth potential. 

 Since the Covid-19 struck us all around the world; Many parents like me will tend to worry about their children and their future. Most importantly especially on our children's immunity and intellectual development. I for one am not concerned about the immunity part for my elder kids but for my darling girl, I know it is insufficient as she is still too young to take any supplements of capsules or tablets and the likes of this. Hence something that my daughter can consume or drink that is child-friendly that gives her the best nutrient her growing body needs is my priority!

That's when I came across Enfagrow A+ MindPro, a recommendation from a friend who shared with me about the benefits of it. And knowing Enfagrow who has been in the market for 100 years in expertise of children nutrition and being the pioneer in launching the DHA formula in the market more than a decase ago; Enfagrow A+ s now being upgrade to the Enfagrow A+ MindPro formulation that consists of Milk Fat Globule Membrane (MFGM) and the highest level of DHA*.

This new formula that launch this year 2021 makes Enfagrow A+ MindPro the only brand with MFGM & highest level of DHA*. The Enfagrow A+ Mindpro’s new growing up milk formulation is timely as research has shown that the consumption of MFGM enriched milk by young children was found to have a protective effect against gastrointestinal infections, producing a 35% decrease in the number of short febrile episodes (symptoms of fever). Coupled with DHA, MFGM works synergistically to provide dual benefits in supporting a child’s brain cell connections. Now talk about brain power! 

So why formula milk? Well being a breastfeeding mom of 7 years to my 3 kids, I would only want to give my children the best! However with my kids growing up, I would also want to support them with good support and nutrients to nourish their body because having fewer sick days simply mean the child is healthy, active and alert and that means they also can have more learning time and increased brain cell connections to support their learning process. In addition to nutrition, me as a parent, I can continue to guide my kids to developing a healthy lifestyle habits such as adequate rest, physical activity, proper hygiene and well-balanced eating habits to build strong immune system and further prevent from any unwanted illness. As they used to say, prevention is better than cure!

I also like how I can incorporate this into baking cookies for my kiddos to enjoy good nutrients in their favourite snack time too! Now the Enfagrow A+ MindPro launch kicks off the month-long with the amazing VR roadshow which was organised inconjunction with the introduction of the new formulation and will be accessible by all Malaysians. The VR approach was intended to allow both parents and children to take part in the games and potentially win the many amazing prizes starting from 19 January to 18 February 2021 from the safety of their homes. You can experience the first ever virtual reality children nutrition show by Enfagrow A+ MindPro HERE. 

Enfagrow A+ MindPro is now widely available in all major super and hypermarkets, Chinese medical halls, baby stores and major Enfagrow A+ official online stores including Lazada. To learn and find out more, please visit Enfagrow Official Website and Enfagrow Official Facebook.

Disclaimer: The information provided is for educational and communication purposes for children above one (1) year old only. It should not be construed as personal medical advice, nor for diagnosis or treatment. At all times, please ensure you seek the advice of a healthcare professional when you require medical advice and do so immediately when there is an emergency.